Case Study: Aloha Holidays
HURTIGRUTEN HOME INSTEAD SENIOR CARE ALOHA HOLIDAYS JJ YOUNG & SONS
COOKS ACADEMY ADVANCED RADIOLOGY CENTRE BERMUDA TOURISM BELLAGIO RESTAURANT
The Challenge
Launch Aloha Holidays to the Irish market. Maintain an ongoing presence in the media and online for Ireland's only dedicated tour operator to Hawaii.
The Results
For the past 5 years Project PR has assisted Aloha Holidays in publicising its programme of tailor-made holidays to Hawaii. This has been achieved by the writing and issuing of regular news releases concerning special offers, new packages, events in Hawaii, etc.
Press trips to Hawaii have been arranged by Project PR, enlisting the support of the tourist office in Hawaii as well as local hotels. This has resulted in feature articles in such leading national publications as The Irish Times, the Irish Independent, The Sunday Tribune, Irish Brides and the Irish Farmer's Journal.
Project PR provides a website update service to Aloha Holidays allowing the tour operator to respond quickly to changes in the market place. New pricing information, new packages, new activities and events in Hawaii, can be online within hours and often it is within minutes. In late 2009 the website was completely updated in order to improve its ranking for Google searches. Within two weeks Aloha Holidays went from not appearing to being listed seventh on the first page for a specific search term. Project PR continued to further improve the ranking achieved and has recently (Nov 2010) revamped the design and SEO of the site which has improved its visibility and ranking yet again.