Among the top qualities required for success in public relations are the following:

1. Strong, effective writing skills.
2. A reputation for getting results and being goal oriented.
3. An ability to focus on the client's needs.
4. Able to balance personal goals with those of the client; able to deal with management.
5. A 'can do' attitude, a decision maker; someone who assumes responsibility.
6. An in-depth knowledge of various media combined with a strong business acumen.
7. Drive, enthusiasm, stability and common sense.

Caroline Martin, MPRII, founder and Account Director of Project PR, ticks all these boxes which probably helps explain the success the organisation has enjoyed since it was established in Dublin, Ireland, almost 20 years ago. The referrals received from journalists and satisfied clients continue to play an important role in the ongoing development of the firm.

Project PR is deliberately maintained as a small, independent consultancy, only bringing in additional manpower when required. This allows us to offer a competitively priced, professional service without you having to compromise on quality or efficacy.